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BLACK iz IT Institute SEO Content:
# Module 1
Introduction to search engines
• What is SEO.
• Basics of search engines, the search crawlers or spiders or search bots.
• How search engines work.
• What Onpage SEO and SEO Offpage.
• Ethics (Whitehat) and unethical (Hat Black / Grey hat) SEO.
• Important factors in SEO.
• The types of links.
• search engine results page (SERP).
# Module 2
HTML structure, semantic error and validation:
• Understand the basic structure in HTML for SEO.
• HTML elements and attributes.
• HTML Understanding Structural and semantic errors.
• HTML validation.
• Validation CSS.
• Importance of websites W3C validated.
# Module 3
Keyword Research and Analysis:
• The importance of keywords (keyword phrase queries / search) in search engine optimization.
• long tail keywords.
• Geo-specific keywords.
• Google Adwords Keyword Tool Planner.
• Latent Semantic Indexing or LSI keywords.
• LSI research using Google and Uber propose.
• During onpage optimization and keyword density.
• keyword stuffing and Blackhat SEO practices.
# Module 4
OnPage SEO Techniques:
• Page title optimization.
• Description Meta optimization.
• Author Meta, robots optimization.
• Viewport Meta Geo Tags optimization.
• Header (H1 to H6) optimization.
• Optimizing content.
• The placement of keywords and tags The strong emphasis and.
• SEO optimization URL.
• search engine optimized breadcrumbs.
• Anchor text and title optimization link.
• Internal Linking and outbound linking.
• Picture enhancement of the site.
• site search engine friendly structure and design.
• Website optimization footer.
• CSS and Javascript optimization.
• Black hat, gray hat and OnPage SEO techniques and how to fix them.
# Module 5
Structured data – rich snippet markup:
• Introduction to structured data.
• Why structured data is important in SEO.
• Types of structured data.
• scheme, universal structured data.
• Basic application schemas.
• Advanced Embedded and implementation of schemes.
• Structured data or test pattern.
# Module 6
Google Webmaster Tools (Google Webmaster), Google Analytics (GA) and Bing Webmaster:
• Fundamentals of Google Webmaster Tools (Google Webmaster).
• Webmaster Tools Integration of Google (Google Webmaster) with a website or blog.
• In-depth understanding of Google Webmaster Tools (Google Webmaster).
? Microsoft Bing Webmaster integration process.
• In-depth understanding of Bing Webmaster.
• Introduction to Google Analytics.
• The integration of Google Analytics with a website or blog.
• Data Analysis SEO through Google Analytics.
• SEO reports in Google Analytics.
# Module 7
Blogging and SEO:
• Introduction to blogs.
• Establishment of a Blogger (Google) or a WordPress blog.
• Optimizing a blog for SEO.
• Optimizing blog articles or posts.
• The integration of a blog with a website.
• Why blogging is important for SEO and lead generation.
# Module 8
Competitive Analysis inbound link:
• Introduction to the analysis input or reverse.
• How to analyze inbound links.
• The analysis tools free backlink.
• MOZ Open Site Explorer for backlink analysis.
• Profiles for SEO backlink analysis.
• Other analysis tools backlink as AHREFS etc.
• Manual analysis techniques back link through Google.
• Google search operator.
# Module 9
Offpage SEO Techniques:
• What is the incoming link or back link.
• Importance of Backlinks Search Engine Optimization.
• Ethics and ethical link building.
• Types of backlinks.
• DoFollow and nofollow links and how they work.
• The importance of linkages and risks without contextual links moderate.
• The importance and impact of Web page links DoFollow authority.
• Management anchor text.
• Types of anchor texts.
• The concept of Page Rank (PR), Domain Authority (DA), and Trust Authority page flow (FF).
• How to increase R & E.
• .edu, .gov and ORG link building.
• presentation and guidelines DMOZ site.
• Directory submissions and things to remember.
• Back links directory companies.
• Building backlink social bookmarking.
• sites article submission and link building.
• search for niche blogs.
• guest blogging and things to remember.
• Relevant blog commenting, and link building.
• backlinks classified.
• Writing press release, speech and things to remember.
• What it is Alexa and how to increase Alexa ranking.
• basics of content marketing.
• Web 2.0 backlink building.
• YouTube optimization.
• links with video input.
• PowerPoint and other documents can be shared presentations and link building.
• Question answer sites – Kick quality control.
• building social ties.
• Google Plus (+) links.
# Module 10
Local SEO:
• Introduction to local SEO.
• Google My Business (Google Places) business registration.
• Bing local business directory.
• Understand the citation.
• Why is it important to consistently NAP.
• Foursquare, Yelp, and other large Hotfrog commercial guide.
• Reference building with consistently PAN.
• The importance of business views on local SEO.
# Module 11
Advanced and SEO Technique:
• Optimizing websites loading speed.
• minified CSS (.css), minified JavaScript (js) and CSS Sprite.
• Reduce HTTP calls to a minimum.
• Enabling Gzip management and CDN (Content Delivery Network).
• RWD and effects on SEO and mobile optimization.
• Search engine friendly URL with .htaccess rewrite techniques.
• Importance of URL redirection and why / when necessary.
• 301 permanent and 302 temporary redirect redirection.
• Difference between 301 and 302 redirection redirection and how to implement.
• Understanding canonization.
• Rel Canonical tag.
• cannibalization problem and how to fix it.
• 404 rotates analysis and redirection.
• Custom 403, 404 error pages creations.
• The site map file.
• RSS file.
• robots.txt file.
• Cleaning and Google reject Link tool.
# Module 12
Google algorithms Website audit and recovery site
• Google algorithm updates.
• Google Panda (content) updates.
• Google Penguin (Link) updates.
• Google Hummingbird (search queries) updates.
• Google Pigeon updates (local).
• Google EMD (exact domain) updates.
• Complete analysis and review Web site.
• Site audit using SEO tools.
